It’s 2016 and the internet is capable of offering visually enriching animations, data visualizations with real-time information, hyper-connected flows of information, and instantaneous monetary transaction. I want to make a web experience that explores all of these things, centered around raising both awareness and activism around climate change.
I’d like to make a 3D interactive animation that educates the viewer, keeping them engaged while forcing them to make a real difference.
After some preliminary research in the field of climate science and fundraising, I’ve identified a few reasons why people on the internet succumb to ‘clicktivism’ instead of real action:
- The information isn’t sticky. People don’t remember it.
- The cost of inaction doesn’t have immediate repercussions.
- The solutions don’t have immediate results.
- The information’s entertainment value pales in comparison to cats.
- The online action that people DO take doesn’t actually do anything
The solutions in the abstract are obvious, but my next step is to create an architecture, or storyline that I can test and prototype in order to know that i’m getting the results I want. I’ll aim to be able to answer the following questions:
- Do you remember 100% of the facts that you were presented with?
- Do you understand the cost of inaction?
- Did I offer meaningful results for your time, money, and efforts?
- Was this experience memorable and sharable? Did you enjoy it and will you want to share it?
- Question to me – how can I measure the results of my user’s actions?
- What actions should I ask for?
- signing a letter to a politician
- calling a politician
- signing a petition
- sharing the experience on social media
- pledging to show up in person to a ralley or protest
- promising to change their daily action in some way